Why is March 3rd such an important day?

3 Mar


Because it’s Triple Negative Breast Cancer Day.


Barbra Watson-Riley

Triple Negative Breast Cancer (TNBC) Day, organized by the TNBC Foundation, Inc., is an annual global awareness and grassroots fundraising campaign to help eradicate triple negative breast cancer.

Our Pinkwellchick Foundation, Inc. (PWCF) founder, Barbra Watson-Riley, was diagnosed with triple negative breast cancer, a very aggressive form of breast cancer that is more likely to recur and more difficult to treat because there is no targeted treatment. It is also more likely to affect younger women and women of color.

Despite undergoing a double mastectomy, chemotherapy and radiation, Barbra died in 2013 at the age of 44, just two years after her diagnosis.

In addition to the work we do to support breast cancer patients and their caregivers through Barb’s Bag® and LIFE in the CANCER Lane productions, we also support organizations like TNBC Foundation, Inc., because of its tremendous commitment to support and fund breakthrough research to discover and develop promising new treatments for TNBC Patients.

In honor of TNBC Day, please LIKE and share this fact-filled post with three people and ask that they do the same. Also give to PWCF today to further our charitable efforts to support and encourage patients and to find a cure!


TNBC Facts

[Source: TNBCFoundation.org]

pink_bulletTriple negative breast cancer (TNBC) is one of many forms of breast cancer.

pink_bulletForms of breast cancer are generally diagnosed based on the presence or absence of three “receptors” known to fuel most breast cancer tumors: estrogen, progesterone and HER2‐neu.

pink_bulletA diagnosis of TNBC means that the tumor in question is estrogen‐receptor negative, progesterone‐receptor negative and Her2‐negative. In other words, triple negative breast cancer tumors do not exhibit any of the three known receptors.

pink_bulletReceptor‐targeting therapies have fueled tremendous recent advances in the fight against breast cancer. Unfortunately, there is no such targeted therapy for triple negative breast cancer.

pink_bulletTNBC tends to be more aggressive, more likely to recur, and more difficult to treat because there is no targeted treatment.

pink_bulletTNBC disproportionately strikes younger women, African American women, and those with BRCA1 mutations.

pink_bulletApproximately every half hour, another woman in the US is diagnosed with triple negative breast cancer.

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The Gates Foundation partners with Facebook to match your donation to PWCF today! #GivingTuesday

28 Nov

In support of #GivingTuesday, Facebook has partnered with the Bill & Melinda Gates Foundation to match up to $2 million in donations that are made on Facebook to eligible U.S.-based 501(c)(3) nonprofits. Facebook has also waived all fees on donations that are made to eligible U.S.-based 501(c)(3) nonprofits on Facebook from 12:00 AM EST on November 28, 2017 to 11:59 PM HST on November 28, 2017.
Pinkwellchick Foundation, Inc., is a 501(c)(3) approved by Facebook to benefit from this extraordinary opportunity. Now we need you to raise funds for our Barb’s Bag of Chemo Care & Comfort service project.

BAG IT for the CAUSE-Los Angeles 2017

Each bag costs approximately $50 to assemble and distribute. No amount is too small (or too big!) to help us support, encourage, and comfort breast cancer patients in treatment, particularly those in marginalized communities.

Click on the heart below to be directed to our Facebook page. Use the DONATE button on our page to donate today!

Our Founder’s Legacy Lives On!

7 Nov

Barbra Watson-Riley Komen photoshootOur founder, Barbra Watson-Riley, was amazing!

Actually, she still is! Because although we remember the fourth anniversary of her passing today (11/7/2013), she lives on through her family and through the work of Pinkwellchick Foundation, Inc.

This year, PWCF’s amazing ambassadors assembled  over four hundred BARB’S BAGS® of chemo & radiation care and comfort during four events in five cities for Breast Cancer Awareness Month and delivery is underway!

In August, we also partnered with the Cobb Institute to stage LIFE in the CANCER LANE® during the National Medical Association’s annual convention in Philadelphia. We raised over $30,000 to produce the play and to support cancer research disparities in the black community as well as cancer patient and advocate education and support.

Barbra’s motto was to “DO SOMETHING” to improve the lives and health of women, particularly those in underserved communities. In her honor and memory, we encourage you to find a way to support a cancer patient, survivor, or caregiver today and to continue to support our efforts to do the same.

Thank you,

Tonya M. Evans, Esq., Chair



Last day for advance ticket discount to see LIFE in the CANCER LANE!

30 Jul


See volunteer Chimene at Exhibition Hall Booth

Take advantage of the discounted $60 price and buy your  LIFE in the CANCER LANE tickets online TODAY or at one of our booths at the National Medical Association Convention (PA Convention Center).

“Day of tickets” are $75, if available.

Our NMA Convention booths are located directly across from Exhibition Hall (second floor) and outside of Nutter Theatre (Room 114, lower level) during today’s Cobb Institute Cancer Symposium (2:00-5:00 PM). Credit/Debit cards, checks and cash accepted.

This benefit production, presented by Pinkwellchick Foundation, Inc. (501(c)(3)) and The Cobb/NMA Health Institute (501(c)(3)), supports cancer patients and caregivers in under-served communities, Barb’s Bag® of treatment care & comfort, and research initiatives to identify and eradicate cancer treatment disparities in the African-American community.

Join us for a wonderful evening to support a wonderful cause.

Laugh, cry and CHEER!

[Buy Tickets|Donate |Connect]

by Barbra Watson-Riley

Directed by WURD AM Radio Host Stephanie Renee

July 31, 2017 at 8:00 PM

private reception with V. Shayne Frederick & Friends to follow

Nutter Theatre, PA Convention Center

1101 Arch Street, Lower Level
Philadelphia, PA
$60 in advance, $75 at the door (if available)

[Buy Tickets|Donate]

Sponsored by:
Diamond ($5,000)
Temple University
Neubauer Family Foundation
Aileen and Brian Roberts
Platinum ($2,500)
Dr. Rodney and Mrs. Robyn Hood
Kenneth Scott, Beech Companies
The Helen I. Moorehead-Laurencin Foundation
Gold ($1,000)
Dr. and Mrs. Bernard C. Watson
Charisse Lillie, Esq.
Dr. Randall and Karen Morgan
Dr. Edith Peterson & Mr. Delmar Mitchell

MEDIA ALERT: PWCF Board Chair Tonya Evans on WURD AM with Stephanie Renee McNeal 7/28 at 11 AM

27 Jul



Pinkwellchick Foundation, Inc., Board Chair Professor Tonya M. Evans joins WURD AM host Stephanie Renee McNeal on “The Mojo” to discuss the upcoming benefit performance of LIFE in the CANCER LANE, by a stage play written by PWCF founder and Philadelphia native Barbra Watson-Riley. The play will be staged during the 115th National Medical Association Annual Convention and Scientific Assembly  held at the Philadelphia Convention Center (7/29-8/2). Watson-Riley is the late daughter of Philadelphia notables Dr. Bernard Watson, Sr. and Mrs. Lois Watson.

With honesty, heart and humor, LIFE in the CANCER LANE is told from the real-life accounts of survivors and their caregivers, examining life after diagnosis and what happens when these women are thrown head first into the Cancer Lane. Whether it’s the chemo side effects or loss of hair and friends, the play examines the twists, turns and bumps in the road along the breast cancer journey.

[LIFE in the CANCER LANE Sizzle Reel]

The performance will be held on Monday, July 31st at 8:00 PM in the Nutter Theatre at the Philadelphia Convention Center, a state-of-the-art 600-seat theater, with a post-show fireside chat and VIP reception to follow. Musical accompaniment is provided by V. Shayne Frederick. The play marks the close of the W. Montague Cobb NMA Health Institute’s 12th Annual Lecture and Scientific Program, Precision Medicine Impact on Breast Cancer in African-American Women that begins on Sunday, July 30th from 2:30 pm – 4:00 pm in Nutter Theatre.


This charitable fundraiser event is presented by PWCF in partnership with the W. Montague Cobb National Medical Association Health Institute. Both organizations are 501(c)(3) organizations and all proceeds benefit their respective missions and initiatives.


The MOJO, hosted by Stephanie Renée (Monday through Friday, 10 a.m. to 1 p.m.), emphasizes issues of arts and entertainment, cultural identity, education and economics. Stephanie Renée guides her audience through a daily exercise of finding beauty in the midst of ugliness, hope in the face of strife, and inspiration in moments great and mundane.

Donate NOW to support survivors & caregivers!

Meals … prescription support … cleaning, childcare & counseling services … transportation, lodging and MORE!


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